content creation & strategy

Let’s be real... your brand isn’t bland. So your content shouldn’t be either.

This is where creativity meets clarity. I create content that doesn’t just “look cute”, it’s grounded in your brand story, designed with intention, and made to connect. Whether you need fresh visuals, deeper messaging, or a clearer plan for what the hell to post, I’m here to build content that feels like you and performs with purpose.

What I actually do:

**Strategy (aka the why behind the posts)**

Brand deep-dive: voice, vibe, values – so we’re not making random unaligned content
Clarify your goals: do you want more engagement, education, sales? Then we'll tailor it
Define your content pillars so your feed isn’t all over the place
Know your audience – what they care about, what makes them click
Monthly or quarterly content planning so you’re not winging it
Campaign ideas depending on your current goals & message
Hashtag + trend research (no cringe trending audio unless it fits)
Advice on post types, frequency, best times to post, etc.
Strategy doc or Notion board with your game plan

**Content Creation (aka the what)**

Done-for-you scroll stopping content (Reels, graphics, carousels, stories, static posts)
Captions that feel personal, punchy, or educational – whatever suits your brand
Story content ideas and/or designed slides
Optional UGC-style content if your brand needs a face
Canva templates so you can DIY your own posts if and when you want to
Creative direction that ties it all together (visuals, tone, and rollout flow)
Creating & copywriting on brand blog posts for website optimisation

**What’s not included (but can be added):**

Scheduling and posting the content
Responding to comments or DMs
Monthly insights + account reporting
(all the engagement/analytics side of things - that’s social media management)

This is for you if:

You feel stuck posting random things and hoping it sticks
You’re in a content drought (or burnout spiral)
You want your feed, visuals, and brand message to actually feel aligned
You’re ready to create once and repurpose smartly (not just post and disappear)

Because content is your first impression.
If your visuals and messaging aren’t clear, connected, and cohesive, you’re losing people before they even get to know what you offer. This service helps you stop guessing and start creating with strategy.

“Just need the content and a plan? I got you.”